Key Elements to Increase Your Website Conversion and Rankings On Search Engines

Key Elements to Increase Your Website Conversion and Rankings On Search Engines

Improving your website ranking and conversion can sometimes be overwhelming as each search engine and directory has its own set of ranking and listing criteria, but having a grasp of the same basic elements can help improve ranking, increase conversion and drive more traffic.

Site Architecture: Creating a logical layout of a website in line with the user and business requirements is a strong foundation for achieving higher search engine results compared to a website with poor and weak quality foundations.

The planning, design of the technical, functional and aesthetic look of a website defines the different components that will make up a website and the services it offers  before it is designed, developed and deployed.

Keywords: The first step to improve ranking in search engine result is to discover keywords that will help optimize your content for the most common search terms as part of your online presence. Keywords are how your site displays its content to search engines, matching your site with common search terms people are looking for. You may want to select 5 to 10 words or phrases that best represent your content, then use these words and phrases frequently on your site.

Quick SEO Solution: Give your business the attention it deserves to attract visitors and keep them coming back with SEO optimization tools, like Search Engine Visibility, to help you identify keywords and phrases relevant to your business to include on your site.

Title Tag : The title tag are clickable headline for a given results, an easy way to determine the topic and relevancy of a page providing a brief summary of what visitors expect from the page. Title tags helps to increase click-through rate and return on investment with a low effort and high return in search engine results. It holds great value for on-page search engine optimization If you are targeting a specific audience, adding title tag like “Huge price cuts on new cars in New York.” can increase your click-through rate and greater brand awareness., but keep it concise — less than 70 characters.

Description Tag : The meta description tag is a snippet of up to 300 characters or phrases that describe and summarizes the contents displayed on your page to search engines.  Every page in your site should include a unique differentiable description using keywords relevant for that page. Search engines show the meta description in search results when people search for phrase contained in the description.

Header Tag (H1 Tag): Header tag represent containers for introductory content usually at the top of the page to add structure to the content to make it more readable and consumable by humans and search engines. The header tag divides content into scannable blocks that are much easier to read and consume, it may not count in ranking algorithm but plays an important role in conversion. Stop seeing “Header Tag” as a ranking factor, but see them as a conversion factor. Keep your header text simple and short.

 Content: Bring more traffic to your website with quality contents, high quality contents is crucial for your online success and increases the number of people who find your website on search engines. Good and original content is what sets your website apart from others by delivering the right message into the hearts and minds of your target audience.

Navigation: Navigation acts like a road map linking different areas and information contained within the website giving visitors and search engines both direction of how to get around your site. If the navigation is clear, visitors will spend more time and have a good experience on your site, which ultimately leads to conversion and more business for you.

Sitemap: A sitemap is an essential tool or directory of all the pages in your website that helps website communicate their architecture with search engines. This protocol was set up to guide search engines throughout your site with the names and locations of pages to crawl intelligently by speeding up indexing and increases site traffic while indexing previously buried pages.

Image Tag : Image optimization creates a better user experience, faster page load times and help break up the text and add visual interest to your site thereby creating additional ranking opportunities. Because search engines bots can’t identify images the way we do, they rely on alt attributes to fully understand what the image is and how it relates to your content before indexing the image.

Link Building : Links have become a big factor in how search engines rank sites. They are clickable visible objects that appears as a text, images or buttons on a web page that leads from one web page to another. We can classify links into interlink or backlink  based on the destination of the link, and how it leads users to another page on the same site or external website.  Interlinking is creating a link from a keyword or phrase on one page to another area on your site. For example, the sentence “Find a website designer near” can be linked to the locations on your site that contained the information of web designing. Back links are links that come from other websites to your site. Search engines place value heavily on the quality of your links when determining your rank. Some of the ways to create back links are listing your business in online directories, press releases and contacting business owners within your community to exchange link. Disavow all toxic backlinks that affect your SEO rankings to avoid penalties by the search engines.


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